Eureeca, the UAE-headquartered digital investment platform, announced the launch of its pioneering IPO access product, designed to make subscribing to IPOs easier, faster, and more accessible for investors globally.
The product will debut with the highly anticipated LuLu Group’s IPO on the Abu Dhabi Securities Exchange (ADX), marking a significant milestone for both Eureeca and the regional IPO landscape, the company said.
The initiative is part of the company’s ambitious plans to build a digital investment bank to enable accessibility directly from users’ mobile phones.
“The aim is to enable investors to use Eureeca to access a wide range of financial products, creating a multi-geography, multi-asset class, and well-diversified portfolio, all under one roof,” the company said.
Eureeca said local and international users can both subscribe and sell IPOs in just three clicks all from their mobile phones, significantly streamlining the process.
The company said its strategic partnerships with the Abu Dhabi Securities Exchange (ADX) and additional exchanges in the near future will offer investors unparalleled access to key regional players, including LuLu Group, featuring additional IPOs that aim to list on the ADX in the future.
Sam Quawasmi, Eureeca’s Co-Founder and CEO, said the launch of the IPO access product with the LuLu Hypermarket offering will be a game-changer for investors seeking easier and faster access to investment opportunities in the UAE and beyond.
“By simplifying the IPO process, we are enabling local, regional, and global investors to participate in high-demand IPOs and private capital markets in a matter of clicks, marking a significant leap forward in the investment ecosystem,” he said.
The LuLu Hypermarket IPO is anticipated to open for subscription towards the end of October.
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