Jetour UAE and The Elite Cars, a subsidiary of Elite Group Holding, announced their strategic collaboration with World Padel Academy (WPA), one of the region’s premier padel destinations.
The alliance is in line with Jetour’s move to champion an active lifestyle and fostering a strong spirit amongst the vibrant sports community through one of the region’s fastest-growing sports.
Padel, a dynamic fusion of tennis and squash, has earned the title of the “fastest-growing sport in the world,” with over 250,000 new players joining annually.
The sport has become a phenomenon in the Middle East and the UAE, emerging as a key hotspot for padel enthusiasts, reflecting its increasing popularity and rapid growth in the region.
As part of the partnership, Jetour will exclusively take over Court 6 in Dubai and Court 3 in Abu Dhabi, infusing the courts with Jetour’s distinctive branding and aesthetic.
Moreover, Emirati star player Fares Al Janahi will represent Jetour and The Elite Cars on the court with branded gear.
“Padel is more than just a sport; it’s a lifestyle, and we are proud to be associated with the World Padel Academy, which shares our values of experience, excellence and community,” Tamer Abu Khalaf, Partner, Elite Group Holding, said.
“From models like the adventurous T2 to the sporty X70, Jetour cars are designed to be embedded into the urban, active lifestyle of our customers,” he added.
Abu Khalaf said the partnership underscored the company’s dedication to advancing sports in the UAE while connecting with our customers in a meaningful way.
World Padel Academy, with its top-of-the-line facilities in Dubai, Abu Dhabi, Sharjah, Khorfakkan and opening soon in Bahrain and the United Kingdom, has been at the forefront of cultivating local and global talent, while elevating the sport within the region.