BRAVE Combat Federation (CF), billed as the most global mixed martial arts (MMA) promotion company, announced signing a partnership deal with leading combat sports equipment brand RDX Sports.
The deal envisages RDX Sports becoming the exclusive provider of apparel for the MMA company’s events worldwide, while also offering premium BRAVE CF merchandise to fans.
The strategic alliance will kick off at BRAVE CF 93 in China on April 18, BRAVE CF said in a media release.
BRAVE CF signs new deal with RDX Sports
Valeria Lang, COO, BRAVE CF, said the collaboration with RDX Sports aligns perfectly with the company’s mission to bring the best of mixed martial arts to fans worldwide.
“By leveraging RDX’s expertise, we are setting new standards for the MMA industry and look forward to seeing its impact on the sport globally,” Lang said.
Ahtesham Sadiq, CEO of RDX Sports, said the alliance represents a major step forward in the company’s mission to provide top-quality combat sports equipment.
“Our shared vision of innovation will undoubtedly enhance the MMA experience, and we are excited to see the impact of this partnership on the global stage,” he said.
Founded in Bahrain under the vision of Shaikh Khalid bin Hamad Al Khalifa in 2016, BRAVE CF has been leading change in the MMA world for more than eight years.
It is currently the most hosted MMA organisation in the world, having held events in 35 nations, and is home to some of the biggest names in the sport of MMA.
Formed in 1999, RDX Sports has quickly become one of the top choices for athletes, fitness enthusiasts, and fighters.